The Business of Research

by Margaret B.W. Graham

Book Overview

The story of the RCA VideoDisc is a rare inside look at a company and the way it conducts the complex process of science-based innovation. The author examines how RCA shaped a sophisticated consumer... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0133599698
• ISBN13: 9780521322829
• Release Date: January 1999
• Publisher: Cambridge University Press
• Length: 274 Pages
• Weight: 5.20 lbs.
• Dimensions: 1.0" x 6.3" x 9.2"