The Business of iPhone App Development: Making and Marketing Apps That Succeed

by Dave Wooldridge and Michael Schneider

The phenomenal success of the iPhone and the iPod touch has ushered in a "gold rush" for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy...

• Format: Paperback
• Language: English
• ISBN: 1430227338
• ISBN13: 9781430227335
• Release Date: March 2010
• Publisher: Apress
• Length: 408 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.9" x 7.5" x 9.2"