The Business of Influence: Reframing Marketing and PR for the Digital Age

by Philip Sheldrake

Book Overview

Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we're plainly in the midst of a technological revolution.

We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy.

"Today,...

• Format: Hardcover
• Language: English
• ISBN: 0470978627
• ISBN13: 9780470978627
• Release Date: May 2011
• Publisher: Wiley
• Length: 210 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.9" x 6.3" x 9.2"