The Birth of a Brand

by Brian Smith

Book Overview

From baby steps to giant leaps, let Brian Smith, entrepreneurial guru and founder of UGG, mentor and teach you the secret to successful brand creation.

"You can't give birth to adults," writes Ugg founder Brian Smith. "The same thinking applies to creating a business."

Before UGG became one of America's most beloved brands, lifelong surfer Brian Smith was leading a life of quiet desperation as an accountant. Then one day, the overwhelming...

• Format: Paperback
• Language: English
• ISBN: 1582705380
• ISBN13: 9781582705385
• Release Date: September 2018
• Publisher: Beyond Words
• Length: 256 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.7" x 5.9" x 8.9"