The 2012 Presidential Campaign: A Communication Perspective

by John Allen Hendricks and Robert E. Denton Jr.

Book Overview

This volume offers a unique and detailed examination of all stages of the 2012 presidential campaign, starting with the primaries and ending with post-election insights. Each chapter focuses on the campaign's communication variables, including images, messages, and debates. Special attention is paid to the roles and functions of new technologies.

• Format: Paperback
• Language: English
• ISBN: 1442216743
• ISBN13: 9781442216747
• Release Date: July 2013
• Publisher: Rowman & Littlefield Publishers
• Length: 220 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.6" x 5.9" x 8.9"
• Age Range: 18 to 22 years
• Grade Range: Postsecondary