The 1% Windfall: How Successful Companies Use Price to Profit and Grow

by Rafi Mohammed

Book Overview

"This breakthrough 'how to' book offers a practical and comprehensive framework that shows companies how to use price to drive profits from diverse customer segments in offensive and defensive (recession, inflation, and new competitor) situations." -- Richard Spaulding, Member of the Board of Directors, Scholastic Corporation

Rafi Mohammed, author of The Art of Pricing, shows businesses how to reap financial windfalls and sustain growth...

• Format: Hardcover
• Language: English
• ISBN: 0061684325
• ISBN13: 9780061684326
• Release Date: March 2010
• Publisher: Harper Business
• Length: 256 Pages
• Weight: 0.95 lbs.
• Dimensions: 1.0" x 6.6" x 9.3"