Sustainable Marketing: A Holistic Approach

by Mark Peterson

In a cutting-edge text that explores the sustainability practices that benefit companies, stakeholders and consumers, Peterson draws upon current research and industry examples to dissect the interplay between marketing and wider society. He encourages us to critically asses the demand for business to adapt profitably to sustainability guidelines or environmental concerns.

This new book:
Includes a range of pedagogic features such as;...

• Format: Paperback
• Language: English
• ISBN: 1526494639
• ISBN13: 9781526494634
• Release Date: September 2021
• Publisher: Sage Publications Ltd
• Length: 440 Pages
• Weight: 1.66 lbs.
• Dimensions: 0.9" x 7.5" x 9.3"