Survey Scales: A Guide to Development, Analysis, and Reporting

by Grant B. Morgan, Robert L. Johnson, Grant B Morgan

Book Overview

Synthesizing the literature from the survey and measurement fields, this book explains how to develop closed-response survey scales that will accurately capture such constructs as attitudes, beliefs, or behaviors. It provides guidelines to help applied researchers or graduate students review existing scales for possible adoption or adaptation in a study; create their own conceptual framework for a scale; write checklists, true-false variations, and...

• Format: Paperback
• Language: English
• ISBN: 1462526969
• ISBN13: 9781462526963
• Release Date: August 2016
• Publisher: Guilford Publications
• Length: 269 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"