Successful Wine Marketing

by Kirby Moulton and James Lapsley

Book Overview

This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. The course was initially organized in collaboration with the international wine management curriculum sponsored by the International Organization for Vines and Wines (OIV). We have been involved in this course since its inception a decade ago. This book is intended for...

• Format: Hardcover
• Language: English
• ISBN: 083421962X
• ISBN13: 9780834219625
• Release Date: March 2001
• Publisher: Springer
• Length: 308 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.8" x 6.3" x 9.5"