Submit Now: Designing Persuasive Websites

by Andrew Chak

This book focuses on changing the mindset from selling to customers to helping them buy. It begins by exploring how customers make decisions and how that integrates with the online experience. It presents tangible design ideas that can be instantly applied to sites to make them more effective. Real examples are used to provide insight and inspiration that can be directly applied to a multitude of sites. The book provides a simplified description...

• Format: Paperback
• Language: English
• ISBN: 0735711704
• ISBN13: 9780735711709
• Release Date: January 2002
• Publisher: New Riders Publishing
• Length: 368 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.8" x 7.0" x 9.0"

Customer Reviews

Smart, useful and concise - just what I needed!

This book gives a lot of practical, common-sense advice that will either give you a new perspective - or validate your instincts. All the ideas are very well organized and makes it easy to use as a reference.

The Culturally Proficient School

The make believe school district of Maple View in this book may not be so make believe. After all, the purpose for writing this book is to challenge educational leaders to go beyond the comfort zone that schools have operated in culturally for a long time. With that in mind, Maple View is really a composite of many schools all over the nation that are faced with the challenges of modern education in all its complexity, growing diversity and social changes. The authors begin with proving the case for the importance of having cultural leadership. Schools, like the community at large, reflect changing demographics, growth and the need for expansion, equal opportunities to achieve, and continued availability of appropriate resources. Like the community at large, dynamic leadership is required to meet the challenges. Where do the leaders begin? The authors say to begin with oneself and they provide the tool for discovery with the Cultural Proficiency Receptivity Scale. It is the first of many reflective tools offered in this book. This book is written to highlight several different characters as they travel along the road to cultural proficiency. With each of the five guiding principles for culturally proficient leadership, a vignette is presented that reflects the conversation between and among characters struggling with the various issues of cultural proficiency. Then an opportunity to write and reflect in the book format is provided to the reader. This self reflection tool is an opportunity to record current thoughts and can be looked at again and again as the reader's cultural proficiency begins to grow. Key to this book is the discussion and reflection about the next tool - the Cultural Proficiency Continuum. The Cultural Proficiency Continuum can help the reader to understand her own road to cultural proficiency and what challenges lay ahead in order to keep progressing. Once again the format is discussion, conversation, and the opportunity to reflect. The Continuum is a challenge to every reader to be honest with one self. Only then, do the authors purport that individual growth can actually take place. When individuals change, buildings can change, school districts can change, and communities can change. The authors outline their thoughts about what leadership standards should look like and the self imposed moral obstacles that can keep leaders from creating schools that are inclusive of all students. These standards are not necessarily easy to achieve, but they are essential for cultural proficiency in schools. The authors believe that nothing less than narrowing the gaps in achievement and equity are at stake here and the culturally competent leader is deliberate in thought and action in creating the atmosphere and climate of cultural competency. The culturally competent leader uses both formal and informal communication to keep the conversations ignited that can lead to organizational changes. Organizational changes are built upo

The potential to vastly improve everyone's online experience

I've been involved in Website design and implementation since 1996. I don't claim to be the top designer, but the success of my sites gives me enough stature to comment on a book like this. First, the downside of this book: It was published in 2003. Consequently, some of the references and information in it are a bit dated. But when you understand the points Chak makes in this book--that doesn't matter. The upside of this book is quite substantial. When I began reading this, I figured it would be smart to keep a notepad next to the book because I'd probably pick up a pointer or two. I ended up with copious notes and several things to follow up on. I've read umpteen books, newsletters, articles, and e-mails about Website design. Many of them propose the "right" way to implement a site. That way is "right" because it's the way that particular author does it. Fortunately, Chak stays above the fray, not even venturing into that territory. Instead, he focuses on the theme of getting your Website's visitors to do what you want them to do. Most "how to do a Website" authors seem to forget why anyone has a Website in the first place--they get lost in the glitzy stuff and forget the site visitor. Chak stays keenly aware of the visitor throughout the entire book. In fact, five of the eight chapters are about Website visitors. If you have a Website for any reason other than self-stroking your ego, then Chak's book is a "must read." Each chapter provides a solid explanation of key concepts for going beyond simple usability. That's where you want to go. You want to convert visitors into customers. Chak isn't yet another Web designer who can sling a line of BS and then call it a book. He's a Web designer who has worked for major clients and has amassed the expertise that comes from that experience. He's also a solid researcher, and you can see this in his real-world examples. Add to this the fact that he's a great writer who communicates clearly and you have all the ingredients for an excellent book on Web design. After you read this book, you'll see why Chak is also in demand as a speaker at Web conferences. This book has the potential to vastly improve the online experience for everybody. The trick to making that happen is to get all Webmasters to buy a copy, read it carefully, and implement what they learned. We can always hope.... A note on style and composition: Form is important, as it dictates readability. Fortunately, this book actually uses Standard Written English (SWE). In an age where most "authors" seem oblivious to basic writing, this book stands out as one where the author actually cares about communicating to the reader. Given the subject matter, Chak's consideration for the reader is a crucial plus.

Isaac Epp

Actual purpose and persuasiveness in design is often completely neglected, this is a must read for anyone doing digital design. The book is worth it's weight in gold for Chapter 6's "The Design of Everyday Pages", It has excellent design notes... really top notch.

A wonderful primer for the designer starting in e-commerce

What a wonderfully educating book with tons of ideas on persuading site visitors to take action and click! Andrew Chak has a winner with this "first of it's kind book." While the bookshelves are filled with information and visual design books, Submit Now is the first to present best practices, tips & tricks on creating an e-commerce site which motivates browsers, evaluators, transactors and current customers to act on your site. The tone is very much like Steve Krug's book "Don't Make Me Think," with little chunks of humor thrown in for good measure. I highly recommend this book for anyone wanting to move their website design skills into the e-commerce domain.