Study Guide to Accompany Marketing

by Eric Berkowirz, William Carner, Roger A. Kerin, et al.

Enables students to learn and apply marketing principles instead of simply memorizing facts for an examination. This study guide includes chapter outlines for student note-taking, sample tests,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0072828919
• ISBN13: 9780072828917
• Release Date: April 2005
• Publisher: Irwin/McGraw-Hill
• Length: 700 Pages
• Weight: 2.75 lbs.
• Dimensions: 1.0" x 8.6" x 10.8"

Customer Reviews

College textbook for domestic Marketing

This book is good at presenting how to put together a marketing plan. I just wish it was not so wordy in some parts, but the information is helpful.

Study guide 7th ed for Marketing 7th ed Authors: Kerin, etc

This is a MUST book to have to assist you with studying and mastering your marketing still while getting an "A" for this course. I took this marketing class and all the test questions were on the tests that I could not even believe it. Besides that, I used this book if I dont have time to read all the chapters again before the tests. This book is optional but you will find how valuable it is for studying for your tests.

Effective learning approach

Great tutorial that helped me get a A on my final ezam. Amust have to review important concepts and terms.

Marketing text

It's a great book because of it's extensiveness.