Student Learning Guide to Accompany Effective Marketing

by William G. Zikmund

Book Overview

This comprehensive learning guide reinforces the major topics in each chapter through the use of the following study tools: chapter summaries, vocabulary-building exercises, true-false and multiple choice questions, and critical thinking activities. In addition, crossword puzzles using key terms from each chapter help reinforce the definitions of marketing terminology.

• Format: Paperback
• Language: English
• ISBN: 0324064500
• ISBN13: 9780324064506
• Release Date: February 2001
• Publisher: South Western Educational Publishing
• Length: 400 Pages