Strategic Communications Planning for Public Relations and Marketing

by Joseph Ogden, Laurie J. Wilson, Joseph D. Ogden, et al.

Book Overview

The basic principles of researched-based strategic planning remain unchanged This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 146524915X
• ISBN13: 9781465249159
• Release Date: December 2014
• Publisher: Kendall Hunt Publishing
• Length: 303 Pages
• Weight: 1.50 lbs.
• Dimensions: 9.5" x 0.5" x 7.8"