Storybranding(tm) 2.0 (Second Edition): Creating Stand-Out Brands Through the Purpose of Story

by Jim Signorelli

Book Overview

The ultimate how-to book about brand storytelling

Brand storytelling is all the rage in marketing. But few books explain how to go about cultivating and promoting that story. This is the book that does.

StoryBranding 2.0 is an updated edition of the award-winning, best-selling book that has sparked enthusiasm among marketing luminaries, CEOs, entrepreneurs, and personal branding advocates.

Developing your brand's...

• Format: Hardcover
• Language: English
• ISBN: 1626340315
• ISBN13: 9781626340312
• Release Date: February 2014
• Publisher: Greenleaf Book Group Press
• Length: 296 Pages
• Weight: 1.30 lbs.
• Dimensions: 1.1" x 6.2" x 9.4"