Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach

by Kendall Haven

This one-of-a-kind book reveals the secrets of a story's power to persuade, inspire, influence, and to teach.

Our brains have been evolutionarily hardwired to think, to make sense, and to understand in simple--but hidden--story terms. You'll discover the Neural Story Net, the Make Sense Mandate, Motive Matching, and the Story Influence Line--and understand how these powerful concepts control listener/reader engagement, attention,...

• Format: Paperback
• Language: English
• ISBN: 1610698118
• ISBN13: 9781610698115
• Release Date: October 2014
• Publisher: Bloomsbury Publishing PLC
• Length: 184 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.5" x 6.9" x 9.8"