Starting Your Career as a Freelance Photographer: The Complete Marketing, Business, and Legal Guide

by Tad Crawford

Book Overview

Here is a virtual treasury of advice, insight, and guidance for every freelance photographer From creating a portfolio and promoting your work to winning the first client and running a healthy,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1581152809
• ISBN13: 9781581152807
• Release Date: August 2003
• Publisher: Allworth
• Length: 256 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.6" x 5.9" x 9.0"

Customer Reviews

A Must Have!

This is a MUST HAVE for getting you off the ground in your photography career!

Informative.

I am not a freeelance photographer, but wanted to learn what it takes to be one. I will definately keep my day job!

Starting Out

When I first encountered this book and glanced through its index, after noting that it had been published by the American Society of Media Photographers and Allworth Press, I expected it to be a version of "ASMP Professional Business Practices in Photography"...light. The latter book was designed to help professional photographers with the business aspects of their careers (but I found it omitted reference to many important business questions). I was wrong. This book purports to be aimed at people who are interested in becoming professional freelance photographers and it starts out simply in the first part with a broad overview, including comparisons of the advantages of attending a photography school and apprenticing to a professional photographer and selecting equipment. It was simple stuff to be sure but I'm told many people entering the career need this type of information. But when Part II came, there was more meat. It was a first for me to encounter a photography business book that actually talked about where the new professional was going to get his startup cash: family, friends, a working wife, or even (highly unlikely) a bank loan. The short chapter on location and leases even referred to things like zoning and subletting. There was even a section that talked about the collection of sales taxes and resale certificates for tax exemption. The chapter on insurance covered a topic you never hear even experienced photographers talk about although you know they all need it. Part IV on negotiating contracts and prices even had a pricing model that looked at the costs of creating photographs and suggested that if the photographer could not set his prices high enough to cover his costs (including his own draw) he should not enter the business. Part V called "Photography and the Law" discussed copyright, privacy and hiring an attorney. It even had a section on income taxes with suggestions on how to keep the books, which combined with an earlier reference to the software Quicken, talked about an issue that the new photographer usually doesn't even think about facing. You may have noted that I haven't discussed Part III on marketing, which I found the weakest part of the book. It was disjointed and not comprehensive, although most photographers would probably benefit from reading the short but well written chapter called "The Web Site as Marketing Tool." If you want to understand what's involved in marketing I would suggest Scott Bourne's little book "88 Secrets to Selling & Publishing Your Photography." This is not to suggest that this is the only business text a freelance photographer will ever need. Far from it. With the exception of the chapters on copyright and privacy and releases (which I think covered the fields very well) every one of the issues raised by the book will require more extensive study. But the book will highlight areas of the business of photography of which the beginning freelancer would never think until

A basic guide to beginning a freelance photography career

Talented with a camera? Check out Starting Your Career As A Freelance Photographer, a basic guide to beginning a freelance photography career, which covers everything from skills needed to equipment, locating clients, and building portfolios of successful projects. The meat of Starting Your Career As A Freelance Photographer lies in its photography-specific business savvy, from negotiating contacts and pricing to studio management.