Speak Like a CEO: Secrets for Commanding Attention and Getting Results

by Suzanne Bates

Book Overview

An award-winning news anchor presents methods for better communication in any business environment

During her 20 years in broadcasting, award-winning news anchor Suzanne Bates conducted more than 10,000 interviews, during which she witnessed business leaders, politicians, and celebrities at their best and worst. Now a top CEO communication coach, Bates is renowned for her uncanny ability to transform even the shyest oratorical mouse...

• Format: Hardcover
• Language: English
• ISBN: 007145151X
• ISBN13: 9780071451512
• Release Date: April 2005
• Publisher: McGraw-Hill Companies
• Length: 221 Pages
• Weight: 1.10 lbs.
• Dimensions: 1.0" x 6.3" x 9.2"

Customer Reviews

Be Yourself, Find Your Own Voice

"Speak Like a CEO" is a revolutionary new book for CEOs, executives and professionals who want to be at the top of their industry. An award-winning television anchor and former news reporter, now an executive coach, Suzanne Bates gives readers proven strategies and practical advice to effectively communicate in every important situation. "Speak Like a CEO" provides readers with the secrets, situations and strategies that every executive must face. Suzanne's unique and effective techniques have helped hundreds of leaders give better speeches, presentations, media interviews, meetings - even handle conversations and social situations. In "Speak Like a CEO," you learn how to be yourself, find your own voice, so you are both powerful and authentic with any audience. Suzanne's book has established her reputation as a respected consultant in the field of communications. Founder and CEO of Bates Communications, Inc., she leads a team of consultants who provide communication strategy and training for executives in skills such as public speaking, presentations, business writing, media interviews, and executive presence. During 20 years in television, Suzanne interviewed thousands of business and political leaders, experts and celebrities. Today, she brings the lessons of television to her work with top corporations. She was recognized for her achievements with an AP News Award and was part of a team that won a national Columbia DuPont Award for best news coverage. In addition to numerous articles, she has also published nationwide surveys--"Credibility, a New Era in Business" and "How Does Your Boss Communicate?"--plus an audio program "The Speak Like a CEO Toolkit." Buy and study this book so that your career success can accelerate! NOTE: This text was originally created for my website's "Books By Our Thoughtleaders" page. To view, visit www.thoughtleading.com

Inspirational and Pratical

Bates does a great job of reviewing the basics of great leadership and how to portray your character to the listeners. It's a great step by step book on the "how to" of getting people's attention and then getting their respect, their admiration, and hopefully the results you want!

Fantastic Guide

"Suzanne Bates' guide SPEAK LIKE A CEO is a truly helpful tool, whether you are a regular public speaker, or a first timer. Its lessons are insightful for both intimate meetings and large media events. A wonderfully strategic overview full of handy tactical "to-do"'s." --Michael Horwitz, Partner, BDO Seidman LLP

Great Resource for Anyone Who Wants to Be a Better Communicator

Speak Like a CEO is a great resource for anyone who wants to improve their presentation and speaking skills - not just CEO's. Bates provides solid advice for people at all different levels starting with "what not to do" or common mistakes. This book is an easy read packed with tips and colorful examples. Great for leaders and future leaders alike!

Speak Like a CEO gets Standing Ovation

"As a speechwriter for past governors and other top executives, I know how important it is for business and political leaders to get their message across in a compelling and memorable way. Bates outlines the key essentials for delivering a powerful, well-received speech. Her hands-on instruction gives CEOs and other company managers practical suggestions on how they can improve their delivery, while also developing that authentic voice, which is the hallmark of all organizational leaders. The book is divided into three, easy-to-read parts: The Secrets, The Situations and the Strategies. Each combines instruction, humor and real-life situations that make the book both a useful business manual and fun to read. Bates' book is a must-read for anyone who wants to be a success in business, politics or life by becoming a great speaker."