Social Psychology of Consumer Behavior

Book Overview

The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields - social psychology and consumer behavior - provide an informed, up-to-date overview, from an original integrative perspective.

The aim of this volume is two-fold. On the one hand, the application...

• Format: Hardcover
• Language: English
• ISBN: 1841694983
• ISBN13: 9781841694986
• Release Date: December 2008
• Publisher: Psychology Press
• Length: 406 Pages
• Weight: 1.60 lbs.
• Dimensions: 1.0" x 6.3" x 9.0"