Social Commerce: Marketing, Technology and Management

by Linda Lai, Judy Strauss, Efraim Turban

Book Overview

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:

Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)Supplementary text in marketing, management or Information...

• Format: Paperback
• Language: English
• ISBN: 331936670X
• ISBN13: 9783319366708
• Release Date: November 2016
• Publisher: Springer
• Length: 320 Pages
• Weight: 1.71 lbs.
• Dimensions: 0.7" x 8.3" x 11.0"