So What?: How to Communicate What Really Matters to Your Audience

by Mark Magnacca

Supercharge your success by answering the one question everyone cares about, So What?: How to Communicate What Really Matters to Your Audience contains practical techniques, examples, and exercises proven with thousands of winning salespeople, straight from Mark Magnacca, one of the world's leading sales consultants. It's tough, but true-the people you're trying to communicate with, sell to, or convince don't really care about you. Nor do...

• Format: Paperback
• Language: English
• ISBN: 0137158262
• ISBN13: 9780137158263
• Release Date: May 2009
• Publisher: FT Press
• Length: 147 Pages
• Weight: 0.38 lbs.
• Dimensions: 0.6" x 5.0" x 7.8"