Student Learning Guide

by Justin G. Longenecker and Carlos W. Moore

Longenecker is the market leader in Small Business Management. It has the right mix of theory and application, with an easy-flowing writing style. IThis book presents a contemporary treatment of the startup and management of small firms. Strong emphasis is placed on entrepreneurial opportunities and the new-venture activities needed for the successful operation of small firms. It is also the most innovative text on the market for this course, with...

• Format: Mass Market Paperback
• Language: English
• ISBN: 0538850787
• ISBN13: 9780538850780
• Release Date: July 1996
• Publisher: South Western Educational Publishing
• Weight: 1.25 lbs.