Senior Living Communities: Operations Management and Marketing for Assisted Living, Congregate, and Continuing-Care Retirement Communities

by Benjamin W. Pearce

The American Association of Retired Persons estimates that the number of communities for seniors has doubled in the past ten years and will more than double again before the turn of the century. With estimated annual revenues of $14 billion, the industry is expected to grow dramatically--to $30 billion by the year 2000. This explosive growth has meant that new administrators and staff often are learning by trial and error the complicated task of...

• Format: Paperback
• Language: English
• ISBN: 0801859611
• ISBN13: 9780801859618
• Release Date: October 1998
• Publisher: Johns Hopkins University Press
• Length: 368 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.8" x 8.5" x 11.0"