Selling the Sizzle: The Magic and Logic of Entertainment Marketing

by Barry Avrich

Sensational marketing book for all entertainment, event and sponsorship projects supported by some of the top professionals in the industry. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0968840019
• ISBN13: 9780968840016
• Release Date: February 2002
• Publisher: Maxworks Publishing Group
• Length: 192 Pages
• Weight: 0.53 lbs.

Customer Reviews

MOVE OVER DAVID OGILVY

This is a superb tell all on how to inject the best of Hollywood into your business. From Broadway to Sunset Boulevard, this is is the new Ogilvy On Advertising. Bravo!

FUN, INFORMATIVE, USEFUL

I have been in the advertising world for 22 years and this is the first book I have read that cuts to the chase and abandons untested theory.The book is filled with advice from people who are specialists and guide you down the right path. It does not matter that this book is focused on entertainment marketing, it's rules and tips are universal. I also teach marketing and I will strongly recommend this book to my students and fellow teachers. Bravo Barry!

ESSENTIAL READING FOR ANY BIZ EXEC

This is the first business book I have read that is useful, insighful and intelligent. As a Broadway producer and businessman, i found the book to be wonderfully light and yet profound. If you are in marketing, sales or entertainment...YOU MUST READ THIS BOOK!!