Selling Online: How to Become a Successful E-Commerce Merchant

by Jim Carroll and Rick Broadhead

Book Overview

Despite some well-publicized hiccups, e-commerce remains an incredibly powerful and lucrative channel for businesses both small and large. Selling Online is the leading authority for Canadians who... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0793145171
• ISBN13: 9780793145171
• Release Date: March 2001
• Publisher: Dearborn Trade
• Length: 576 Pages
• Weight: 2.05 lbs.
• Dimensions: 1.4" x 6.1" x 9.0"

Customer Reviews

Excellent Advice and Very Useful

Does this book need another great review ?Just in case you are swayed by the couple of bad reviews, I just thought I'd mention that this is by far the most useful book I've read on setting up an Internet Store.(and I've read a few !!)It's worth buying just for the section on selecting the right e-commerce software package.There is lots of other useful stuff in there too.Don't waste your time trawling the web looking for all this stuff, unless your time is worth about 0.0000000001 cents an hour.It's all in here for a small price, and a lot more accessible too.

Loaded with useful PRACTICAL information

As a (non-IT) executive of an established brick & mortar retailer which is about to start selling online, I wanted to get in-depth practical understanding of the many issues related to e-commerce. I bought 3 books (the other 2 written by Janice Reynolds) and this book was by far the best. Clearly the authors of this book have a lot of hands-on experience, and they are able to pass it on with a clear and easy to read style, using a lot of useful practical examples. This book provides excellent coverage of website features, order fulfillment, and web marketing. Only the discussion of logistics operations (including processes for shipping, handling returns, etc.) could have been more complete, but I have yet to find a good e-commerce logistics book...

A+ if you are just starting out with a website

Wow! I love it. When is the next one coming out?This really helped me understand the entire scope of what I was getting into. They write in a way you can understand. This helped me build my website from scratch and for someone like me who just played around with building websites it brought it to a whole new level. This book reveals a lot of things you never would have thought of. I also liked that at times it did tell you obvious things but it gave you examples to why they are important and gave me a better understanding. I simply loved this book. It was given to me by a friend and I highly recommend at least spending the money to see for yourself.Great sections include everything about merchant accounts, internet security, and design tips. Plenty of pictured examples of simple and complex topics.It is one book you want around.

Reference book for Small-Medium businesses

This is not for home-based businesses! If you already have a retail/wholesale/manufacturing business and are looking to put up a serious business online, this is the complete reference. Lots of information on shopping cart software, hosting, promotion, merchant accounts and marketing. The most complete book for FULL-TIME online e-commerce.EVERY PAGE HAS TIPS and links to more information.

The **Best** Single E-Commerce Book for the Online Merchant!

When Carroll and Broadhead published Selling Online for Canadians in 1999 it was very well done. The revised version, which covers US e-commerce products and services, is the best single e-commerce book for the online merchant available in print. The authors have done a fabulous job including in this volume all of the essentials that an e-merchant needs to know......Selling Online consists of nine chapters, some short, and others 100 to 150 pages long. The first asks 23 tough questions that e-merchants should answer before setting up an online store. Too many small businesses go online with unrealistic expectations and flimsy business plans. These questions will help prospective e-tailers avoid disaster by grappling ahead of time with the opportunities and obstacles of e-commerce......Chapter 3, "Tips for Building an Effective Online Store," is the highlight of the book. The authors carefully examine each of the factors that affect sales in an online store, and explain how to get the maximum impact out of each. E-merchants who spend weeks studying this section and applying what they learn to their own site are bound to transform both the look of their site as well as their sales conversion rate......I really like the scope and detail contained in Selling Online. It's the first volume I am recommending to both novice and experienced e-merchants...