Schwinn Bicycles

by Jay Pridmore

Book Overview

The 100-year history of Schwinn, the best-known name in American bicycling. German immigrant Ignaz Schwinn launched the company that bears his name in 1895 and set the bicycling standard in the U.S.... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0760301271
• ISBN13: 9780760301272
• Release Date: January 1996
• Publisher: Motorbooks International
• Length: 192 Pages
• Weight: 2.55 lbs.
• Dimensions: 0.8" x 10.3" x 10.3"

Customer Reviews

Schwinn corporate history

This was an interesting read with excellent modern and vintage photos, catalog images and other illustrations. The book covers the history of the bicycle industry and Schwinn's role developing an American icon. I particularly liked the insightful description of the business aspects of the companies' history including its sales and marketing efforts, distribution strategies and other accomplishments. I wish the book had more on the various models as a collectors guide. Overall a very nice book.