Qualitative Market Research: A Practitioner's and Buyer's Guide

by Roy Langmaid and Wendy Gordon

This book opens the black box of qualitative market research and reveals the inner workings of the qualitative process. The influence of group dynamics on the data itself, the significance of body... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 056605115X
• ISBN13: 9780566051159
• Release Date: June 1988
• Publisher: Routledge
• Length: 288 Pages
• Weight: 1.90 lbs.
• Dimensions: 0.9" x 9.9" x 7.0"