Public Relations Theory II

by Carl Botan

Book Overview

The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first volume, is more a new work than a revision. Editors Carl H. Botan and Vincent Hazleton have brought together key theorists and scholars in public relations to articulate the current...

• Format: Paperback
• Language: English
• ISBN: 0805833854
• ISBN13: 9780805833850
• Release Date: March 2006
• Publisher: Routledge
• Length: 544 Pages
• Weight: 0.65 lbs.
• Dimensions: 1.1" x 6.5" x 9.0"