Public Relations, Cooperation, and Justice: From Evolutionary Biology to Ethics

by Charles Marsh

Book Overview

Modern approaches to public relations cluster into three camps along a continuum:

conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity;

redressed egoism, e.g. subsidies to redress PR's egoistic nature; and

forms of self-interested cooperation, e.g. fully functioning society theory.

Public Relations,...

• Format: Paperback
• Language: English
• ISBN: 0367874180
• ISBN13: 9780367874186
• Release Date: December 2019
• Publisher: Routledge
• Length: 304 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"