Public-Private Partnerships in Physical Activity and Sport

by Norm O'Reilly

With resources for not-for-profit public sector organizations proving increasingly scarce, partnerships with the private sector are becoming progressively more important to the growth and support of not-for-profit organizations. Frequently, private sector organizations are seeking not-for-profit physical activity, health, and sport partners for the valuable and unique links to potential markets and brand associations. This mix creates controversy...

• Format: Paperback
• Language: English
• ISBN: 1450421873
• ISBN13: 9781450421874
• Release Date: June 2013
• Publisher: Human Kinetics Publishers
• Length: 248 Pages