Prove It Before You Promote It: How to Take the Guesswork Out of Marketing

by Steve Cuno and Michael Shermer

Combining hard science and marketing practice, Prove It Before You Promote It draws on marketing case studies and scientific evidence to help marketers eliminate bias, emotion, and common cognitive... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0470381183
• ISBN13: 9780470381182
• Release Date: November 2008
• Publisher: John Wiley & Sons
• Length: 230 Pages
• Weight: 0.82 lbs.
• Dimensions: 0.9" x 6.0" x 8.7"