Principles of Global Marketing

by Warren J. Keegan

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• Format: Hardcover
• Language: English
• ISBN: 0137222998
• ISBN13: 9780137222995
• Release Date: September 1996
• Publisher: Prentice Hall
• Length: 421 Pages
• Weight: 2.25 lbs.
• Dimensions: 0.9" x 8.3" x 10.4"

Customer Reviews

A solid step for global markets

The book gives to the reader all basic information to start to think in Global Terms. All steps to face the new markets are presented in a objective view. Even if you work in a local company the book can make you think about threats which may come from abroad.