Practical Marketing: a Step by Step Guide to Effective Planning

by David H. Bangs

A marketing plan is a detailed, written account of the steps a company must take in order to achieve its sales and marketing objectives and create more customers. This book guides the entrepreneur through the process of compiling such a plan.

• Format: Hardcover
• Language: English
• ISBN: 0749400366
• ISBN13: 9780749400361
• Release Date: January 1990
• Publisher: Kogan Page
• Length: 160 Pages
• Weight: 1.06 lbs.