Political Campaign Communication: Principles and Practices

by Judith S. Trent, Ben Voth, Robert E. Denton Jr.

Book Overview

With updates from the 2020 presidential election and a greater focus on social media use, the tenth edition of this text provides a realistic understanding of the strategic and tactical communication choices made during campaigns. It features a new art and graphics program and a new chapter on campaigning for local offices.

• Format: Paperback
• Language: English
• ISBN: 1538171449
• ISBN13: 9781538171448
• Release Date: November 2023
• Publisher: Rowman & Littlefield Publishers
• Length: 494 Pages
• Weight: 1.88 lbs.
• Dimensions: 1.0" x 7.0" x 10.0"