Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumers - Women

by Bernice Kanner

While women make up 52.1 percent of the U.S. population, they control two-thirds of the nation's disposable income. In Pocketbook Power noted marketing expert and bestselling author Bernice Kanner describes how female spending power has radically transformed the face of advertising and marketing over the past several decades. Combining compelling demographic and statistical information with eye-opening and entertaining "tales from the trenches,"...

• Format: Paperback
• Language: English
• ISBN: 0071737758
• ISBN13: 9780071737753
• Release Date: April 2004
• Publisher: McGraw-Hill Companies
• Length: 224 Pages
• Weight: 0.67 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"