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Paperback Persuasive Copywriting: Cut Through the Noise and Communicate with Impact Book

ISBN: 0749483660

ISBN13: 9780749483661

Persuasive Copywriting: Cut Through the Noise and Communicate with Impact

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Format: Paperback

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Book Overview

Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf.

With many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides...

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Business Business & Investing

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