Persuasive Copywriting: Cut Through the Noise and Communicate with Impact

by Andy Maslen

Book Overview

Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf.

With many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides...

• Format: Paperback
• Language: English
• ISBN: 0749483660
• ISBN13: 9780749483661
• Release Date: January 2019
• Publisher: Kogan Page
• Length: 296 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.9" x 6.1" x 9.1"