Perspectives on Media Effects

by Jennings Bryant

Book Overview

The social, cultural, and psychological impacts of mass media communication are explored in this volume by top media effects researchers. These experts review traditional topics (agenda setting, violence, aggression), and offer new insights into questions largely left untapped -- television addiction, pornography, the social effects of new technologies, and the idea that entertainment is itself a media effect.

• Format: Paperback
• Language: English
• ISBN: 0805807217
• ISBN13: 9780805807219
• Release Date: September 1989
• Publisher: Routledge
• Length: 374 Pages

Customer Reviews

Perspectives on Media Effects

After an introductory chapter on the effect media has on one's perception of the world, the majority of the book addresses the effects of television; it's role in aculturation and cultivation, the effects of violence as a social learning response, television as a source of addiction, television as an instrument of education, televisions effect on personality and televisions effect on children. Other topics covered are: pornography, early election projections, uses and gratification, the entertainment experience, and media effect on attention. The book concludes with a section on the nature of an Information Society.