Persona Studies: An Introduction

by Christopher Moore, P. David Marshall, Kim Barbour

Book Overview

The definitive and first major text on personas in contemporary culture

Modern social media and communication technologies have reshaped our identities and transformed contemporary culture, revealing an expanded and intensified reforming of our collective online behavior. Billions of people worldwide are increasingly engaged in the production, presentation, and modification of their public selves--curating personas through various...

• Format: Paperback
• Language: English
• ISBN: 1118935055
• ISBN13: 9781118935057
• Release Date: April 2019
• Publisher: Wiley-Blackwell
• Length: 272 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.6" x 5.9" x 8.9"