Perfect Phrases for Fundraising

by Beverly Browning

Book Overview

THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME

Precise language in a fundraising campaign is an absolute must. The words you choose can make the difference between having your appeal read . . . or tossed.Perfect Phrases for Fundraising provides everything you need to craft a message that recipients will read and respond to. This quick-access guide is packed with time-saving tips, message-crafting strategies, and ready-to-use phrases...

• Format: Paperback
• Language: English
• ISBN: 0071793739
• ISBN13: 9780071793735
• Release Date: August 2012
• Publisher: McGraw-Hill Companies
• Length: 176 Pages
• Weight: 0.40 lbs.
• Dimensions: 0.5" x 4.9" x 7.9"