Pay No Attention to That Man Behind the Curtain: How Technology Has Made Traditional Advertising Obsolete

by Patrick Griffin and Kevin Flynn

Book Overview

So you've just come up with a new ad campaign. Love the spots! Too bad no one will ever see them even worse too bad no one cares! Why is it that so much of that stuff we immediately recognize as... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1450219497
• ISBN13: 9781450219495
• Release Date: April 2010
• Publisher: iUniverse
• Length: 212 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"