Packaging Design: Successful Product Branding from Concept to Shelf

by Marianne Rosner Klimchuk and Sandra A. Krasovec

Book Overview

The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 111802706X
• ISBN13: 9781118027066
• Release Date: January 2013
• Publisher: Wiley
• Length: 256 Pages
• Weight: 0.73 lbs.
• Dimensions: 0.6" x 7.9" x 8.9"