Orchestrating Success: Improve Control of the Business with Sales & Operations Planning

by Walter E. Goddard and Richard C. Ling

Book Overview

The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0471132276
• ISBN13: 9780471132271
• Release Date: September 1989
• Publisher: Wiley
• Length: 176 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.7" x 6.4" x 9.1"

Customer Reviews

Foundational reference for Sales & Operations Planning

This book was the first reference text for me for Sales & Operations Planning and remains my favorite to this day. Dick Ling and Walt Goddard are well respected practitioners whom many recognize as top subject matter experts on this subject. While I have added additional S & OP text references over the years as I focus on continuous improvement of S & OP in my company, this book is still my cornerstone on the subject.