Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand

by Michael Payne

Book Overview

Higher, faster, stronger... The Olympic motto conjures images of heroes whose achievements transcended their athletic prowess, but also of tragedy and disgrace. By 1980, the modern Olympic movement was gasping for breath, bankrupt financially, politically, and culturally. But under the leadership of Juan Antonio Samaranch, and, subsequently, Jacques Rogge, the Olympics began a journey back from the brink. Michael Payne, who served as the International...

• Format: Hardcover
• Language: English
• ISBN: 0275990303
• ISBN13: 9780275990305
• Release Date: January 2006
• Publisher: Bloomsbury Publishing PLC
• Length: 368 Pages
• Weight: 1.55 lbs.
• Dimensions: 1.3" x 6.4" x 9.5"

Customer Reviews

excellent

none of the books out there can show us what had happened inside of the olympics. it consists of many interesting stories that we haven't known yet. after reading the book, i also realized how important the sports markeing is for companies to try to go to a next level..