No B.S. Guide to Brand-Building by Direct Response: The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying I

by Dan S. Kennedy

Book Overview

Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality.This book isn't about buying brand power. It's about getting a highly valuable brand, FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn't pour oceans of money into the branding of their...

• Format: Paperback
• Language: English
• ISBN: 1599185334
• ISBN13: 9781599185330
• Release Date: March 2014
• Publisher: Entrepreneur Press
• Length: 262 Pages
• Weight: 0.88 lbs.
• Dimensions: 0.8" x 5.9" x 8.9"