Nike Culture: The Sign of the Swoosh

by Robert Goldman

Book Overview

This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0761961488
• ISBN13: 9780761961482
• Release Date: February 1999
• Publisher: Sage Publications Ltd
• Length: 208 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.7" x 8.1" x 9.7"