New Perspectives on E-Commerce -- Introductory

by Gary P. Schneider and James T. Perry

Part of the New Perspectives Series, this text provides an excellent introduction to e-commerce. Using a case-based approach, students learn the fundamentals of e-commerce through real-life business... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0619019298
• ISBN13: 9780619019297
• Release Date: July 2000
• Publisher: Course Technology
• Length: 328 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.5" x 8.5" x 10.9"

Customer Reviews

Outstanding introduction to the subject of e-commerce

I teach CIS at a community college and, as a result, read a lot of books. I had read the Schneider and Perry book on Electronic Commerce that came out last year and thought it was fantastic, but it was a bit over the heads of my students. This book, which is an adaptation and updated version of that Electronic Commerce book, is just what we were hoping to find for our courses. We are teaching electronic commerce in our Webmaster certificate program and in our Internet Business certificate program and this book has worked out perfectly.The book is up-to-date, filled with excellent examples, and explains the business and technology elements of electronic commerce better than anything I have seen in any book so far for students at a beginning level. The explanations of complex topics like digital signatures and legal issues are exceptionally clear and understandable.My students love the online companion Web site that includes links to every single site mentioned in the book (the site is located at http://www.course.com/downloads/newperspectives/ec/).The book also includes great step-by-step instructions for creating your own e-commerce site at Yahoo Stores and at BigStep. Some of my students have used these chapters to create their own businesses on the Web already (and the semester isn't even over)!All in all, this is an amazing book. I haven't seen anything that comes even close to it (and, as I said, I read a lot of books).