Neuromarketing for Dummies

by Andrew Pohlmann, Stephen Genco, Peter Steidl

Learn how to use neuromarketing and understand the science behind it

Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood...

• Format: Paperback
• Language: English
• ISBN: 1118518586
• ISBN13: 9781118518588
• Release Date: July 2013
• Publisher: For Dummies
• Length: 416 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.9" x 7.0" x 9.6"