Money Hunt: 27 New Rules for Creating and Growing a Breakaway Business

by Cliff Ennico and Miles Spencer

Book Overview

Thinking about starting a business?Taking the entrepreneurial path to financial independence and perhaps even wealth? Or maybe you already run a business and want to learn how to take it to the next level? If so, please read on...

MoneyHunt, by Miles Spencer and Cliff Ennico, cohosts of the popular television series of the same name, is your guide to business success. Their twenty-seven rules for creating and growing a breakaway busi-ness...

• Format: Hardcover
• Language: English
• ISBN: 0066619955
• ISBN13: 9780066619958
• Release Date: September 1999
• Publisher: Harper Business
• Length: 304 Pages
• Weight: 2.25 lbs.
• Dimensions: 1.0" x 6.1" x 9.3"

Customer Reviews

The Never-Ending Quest

MoneyHuntAccording to the subtitle, the authors provide "27 New Rules for Creating and Growing a Breakaway Business." How "new" these rules are is subject to honest disagreement but all are sound and can be of great value to anyone who is either preparing to launch a new company or who has launched one which is now experiencing serious problems. Either way, I rate this book highly. It is well-written. The material is anchored in a wealth of real-world experience. For each reader, some rules are probably more relevant than are others...at least today. However, having had extensive recent experience with several start-ups, I can attest that each of the 27 will become relevant at one time or another. I also think this book can be of substantial value to senior-level executives of so-called "mature" companies. Why? Because every company needs what I call a semi-annual or quarterly (if not monthly) "gut check" -- or "reality check" -- which challenges all basic assumptions and premises concerning its vision, mission, priorities, allocation of resources, positioning, core competencies, customer relationships, competition, etc.The authors devote a separate chapter to each of the "Rules", with the 27 chapters organized within seven Parts:Part One: Do You Have What It Takes?Part Two: The Right Idea at the Right TimePart Three: Markets and CompetitionPart Four: PeoplePart Five: Show Me the Money!Part Six: The Legal Side of BusinessPart Seven: Getting Out -- and Moving OnThe book concludes with five Appendices: The MoneyHunt Story, Business Plan Template, Online Audition for MoneyHunt, Legal Dos and Don'ts of Raising Capital, and Demystifying the Business Organization. Although all of the material provided is solid and well-presented, I was especially interested in Appendix A which explains the origin and development of a television program on which entrepreneurs (hunting for money, of course) appear.Who will derive the greatest benefit from this book? As previously suggested, those who are merely thinking about launching a new company; also those who are preparing to launch a new company; also those who have launched a company now encountering serious problems; also those in a well-established company which may be losing its competitive edge. Here's another category of reader which I also want to include: Those involved in a large organization who must compete aggressively each day for a share of that organization's resources. For them, effective application of the 27 "Rules" will of course require strategies and tactics which are substantially different from those required when "creating and growing" a new enterprise. The hunt for money never ends because the need for money never ends. Unless you have everything required to achieve your specific objectives, read and then re-read the book. If and when circumstances tempt you to think that you can relax a bit, read it again.

Great Read!

In the process of building my company, I came across this amazing book. Like a map on the business highway, it showed me which roads to travel down, and which to steer clear of. I recommend this book to anyone who has, or is thinking about starting a business.

Oustanding advice from the industry's finest!

This is the book ALL entreprenuers need. If you're starting your own business, get your hands on this detailed and helpful book! Cliff and Miles know their stuff, and let you understand what and what NOT to do when starting a business. A truly great book.

Finally, someone tells it like it is!

In the typical Moneyhunt "pull no punches" style, the is a candid look at mistakes made in small businesses...and how to avoid them. I especially liked the chapter "During a Gold Rush, Sell Shovels." Wish I'd read this when I started by biz...I'd be a lot richer AND have more hair!