Milestones in Mass Communication Research: Media Effects

by Shearon A. Lowery and Melvin L. DeFleur

Book Overview

Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0582283531
• ISBN13: 9780582283534
• Release Date: January 1983
• Publisher: Longman Publishing Group
• Length: 398 Pages
• Weight: 1.28 lbs.

Customer Reviews

Quick and Quality

Book was like new. Not in bad condition. I got it in one day with one day shipping. Purchase was quick and the book came in a clutch.

Highly recommended to doctoral students in mass communication

It was rated one of the significant journalism and communication books of the twentieth century. See the winter 1999 issue of the Journalism & Mass Communication Quarterly. It is really good book, especially for doctoral students who just entered the field of mass communication. I'm giving it four stars because it unfortunately costs more than $100.

Informative

This scholarly roadmap shows the path that has been taken by various writers from myriad perspectives. The milestone analogy is taken from ancient Roman times as a distance indication to travelers. This book seeks to do the same thing for mass communication scholars.Chronologically various researchers and key projects are discussed and placed in historical context. Different elements of the communication model have been emphasized at various times in history. Furthermore, various media have been highlighted during different eras, e.g., sometimes film, other times radio, then later television.This book provides an insightful overview of the field's development. Anyone interested in the cumulative growth of media studies as an academic area will find the plot to the story in this textbook.

An excellent summary text - good chronological review.

I have been using this text for a number of years in undergraduate classes. It provides both an historical perspective to mass communication and a review of communication research methods. It can also be used to introduce students to mass communication theory.