Mid-Century Ads. 40th Ed.

by Steven Heller

Gleaned from thousands of images, this book offers the best of American print advertising in the age of the "Big Idea." From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and '60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.

Digitally remastered for optimum reproduction quality,...

• Format: Hardcover
• Language: English
• ISBN: 3836591472
• ISBN13: 9783836591478
• Release Date: October 2023
• Publisher: Taschen
• Length: 512 Pages
• Weight: 2.50 lbs.
• Dimensions: 1.3" x 6.4" x 8.8"