Meeting & Event Planning for Dummies

by Susan Friedmann

Book Overview

Expert advice on how to stage the perfect event every time

A terrific resource of information for anyone in the event-planning business. --James Spellos, CMP, President, Meeting U.

Meeting & Event Planning For Dummies is a practical step-by-step guide to the strategies and techniques event-planning professionals use to bring people together. This comprehensive resource covers all the angles from the little details to the big picture...

• Format: Paperback
• Language: English
• ISBN: 0764538594
• ISBN13: 9780764538599
• Release Date: July 2003
• Publisher: For Dummies
• Length: 384 Pages
• Weight: 1.30 lbs.
• Dimensions: 1.1" x 7.5" x 9.3"

Customer Reviews

Review of "Meeting & Event Planning for Dummies" by Susan Friedmann

I purchased "Meeting & Event Planning for Dummies" by Susan Friedmann because I am researching ways of marketing and attracting people to such public events as fan conventions. Unfortunately, Friedmann's book has little to say about such matters. It does contain a lot of information for businesses who wish to schedule more specifically targeted events (such as consortium meetings) for clients or potential clients. One particularly interesting section discusses methods of identifying and scheduling appropriate speakers for such events. The book also contains information on how a business' representatives can optimize the effectiveness of their appearances at trade shows. I found the book a good starting place for such information. It is current enough to have a variety of references to useful Websites, most of which appear current. (I have not reviewed them all.) But it is most appropriate for specialized types of events (such as businesses who have a targeted and/or more or less captive audience) rather than for groups attempting to schedule more general public events.

Great book

I feel this book offers a lot of great tips and it's definitely a big help for new event planners and serves as a refresher for veteran event planners.

The perfect guide

Meeting and Event Planning for Dummies provides detailed instructions and lists and made organizing an event simple and successful. Do not be without this incredible resource.

A very good introductory book

This book is perfect for the meeting planner who is just starting in the field. It's filled with helpful hints and lists valuable web sites.